Head of Organic Growth, SEO/AEO
I build organic search into predictable revenue channels through scalable content systems and strategic infrastructure that connects acquisition to business outcomes.
tl;dr
- 10 years of experience building organic acquisition programs that turn search visibility into measurable growth.
- I work across organic search strategy, SEO/AEO, content, lifecycle, and AI-assisted workflows, usually somewhere between figuring out the big picture and getting very deep into the details.
- I care about good ideas, good execution, and being able to explain exactly why something worked.
- When I’m not doing that, I’m probably spoiling my dogs, DIYing something I absolutely did not need to make, or finding an excuse to get another coffee.
Current focus
I’m looking for Head of Organic Growth or Director of SEO/AEO roles where I can build and lead organic acquisition infrastructure from the ground up, establish repeatable systems that scale without proportional headcount, and connect organic channel performance directly to revenue and business strategy.
The best fit: a company ready to treat organic search as a primary acquisition channel rather than a publishing operation, where organic leadership has a seat in strategic planning and can influence product, positioning, and go-to-market decisions alongside other growth channels.
The Work Behind the Work
Organic growth looks simple when you only look at the traffic chart.
The interesting part is everything underneath it.
I started in editorial and SEO strategy, then moved into building organic as a serious acquisition channel. At RentRedi, that meant building much of the infrastructure behind it from the ground up.
The equation is pretty simple:
Strategy + disciplined execution + the right tools + AI-powered workflows = organic visibility that compounds and revenue you can measure.
The hard part is making all four work together.
Strategy
I built the organic strategy around a straightforward idea: traffic is only useful if it moves the business forward.
That meant focusing on high-intent search, authority content, landing pages, product-integrated content, internal linking, lifecycle marketing, and the questions customers ask before they buy.
Less content for content’s sake. More content with a job to do.
Execution
Then I built it.
Organic traffic grew to 80K+ monthly visits. Organic traffic value grew from $1K to $127K per month. Domain Rating went from 6 to 76, and the organic keyword footprint grew from 91 to 160K+.
The content operation grew from six articles to 3K+ strategic assets across landing pages, authority content, research, and product-integrated search content, and it runs on a system other people execute against daily: an intern on implementation, an external agency on off-page and technical work, and colleagues repurposing the output across LinkedIn and PR.
Strategy is important. So is building something that scales past the one person who started it.
Tools + Workflows
Scale changes the job.
I built and now govern a tiered automation system, not a single “AI does everything” pipeline. Human-triggered skills handle anything brand- or voice-sensitive. Semi-autonomous monitoring flags issues (ranking drops, conversion deltas) for review. A third tier, fully autonomous publishing agents, is scoped but deliberately not greenlit until the brand-safety case is solid.
Here’s what that looks like in practice. When a page’s organic performance drops, the refresh workflow doesn’t rewrite it from scratch. It runs a diagnostic pass first, tagging every section as Keep, Fix, Add, or Remove before anything changes, so a page’s existing SEO equity isn’t wiped out to start over. Any recommendation to remove a section requires a Google Search Console verification step first, so nothing gets cut on a hunch. The workflow also checks for anything that’s changed in content standards since the page was last touched, so refreshes stay current automatically instead of drifting out of date.
The goal wasn’t to automate the thinking. It was to turn repeatable judgment calls into standing infrastructure, so the actual thinking time goes toward prioritization and strategy instead of re-litigating the same process questions on every article.
Proof
I developed original research with Chandan Economics that earned third-party citations and media coverage.
I helped scale the newsletter from 2K to 350K+ subscribers.
And I built reporting frameworks for executive and board-level stakeholders, including data validation processes that separated first-party Google Search Console data from third-party estimates.
If a number is going in front of leadership, I want to know where it came from.
The Result
Organic search became a measurable acquisition channel with a clear connection to business performance.
That’s the work behind the work.
Not just rankings. Not just traffic. Not just publishing.
The strategy, systems, research, reporting, and execution that make organic growth compound.
Track Record: Measurable Impact at Scale
At RentRedi, I built the organic acquisition strategy and SEO infrastructure from near-zero baseline, establishing organic search as a primary channel:
- Scaled organic traffic to 80K+ monthly visits
- Grew organic traffic value from $1K to $127K monthly
- Increased Domain Rating from 6 to 76
- Expanded organic keyword footprint from 91 to 160K+
- Created 3K+ strategic assets spanning landing pages, authority content, product-integrated search assets, and proprietary research
- Engineered 14+ documented AI-assisted workflows creating a scalable, repeatable AI-first operating system
- Built a cross-functional system (across interal and external agencies that organic output now runs on
At the Core of What I Do
There are six core areas where organic growth strategy meets execution.
Organic Growth & Search Strategy
Built the keyword strategy and content architecture that grew organic traffic value 127x and established organic as a primary acquisition channel.
Content Systems & Operations
Scaled content production from 6 articles to 3K+ strategic assets by building a governed, skill-based operating system instead of scaling headcount.
AI-Powered Workflows & Automation
Designed a tiered automation system, human-triggered, monitored, and deliberately not yet autonomous, that turned repeatable SEO work into standing infrastructure instead of one-off scripts.
Data & Analytics
Built the reporting layer that separates first-party GSC/GA4 data from third-party estimates, so every number that reaches leadership has a traceable source.
Research & Authority Building
Originated third-party-cited research that earned media coverage, rather than relying solely on owned-channel content.
Leadership & Cross-Functional Strategy
- Spearheaded RentRedi’s entire organic growth operations from strategy through execution and team management.
- Built the documented frameworks, skill-based workflows, and process standards that enabled consistent, high-quality output at scale without proportional headcount growth.
- Managed cross-functional priorities across product, sales, and marketing to align content strategy with business outcomes.
- Established performance reporting infrastructure that connects organic channel performance directly to revenue impact and board-level strategy conversations.
Contact Info
Email: abingcrystal@gmail.com
