Where do marketing content writers go when you’re staring at a list of SEO keywords and no inspiration? 

Well, right here is a good place to start.

For content writing, there’s not much in the way of relieving writer’s block.

Googling “writing prompts” or searching through Pinterest for writing tips only surfaces prompts geared towards creative/fiction writers. There’s no dedicated resource (that I know of) content writers can turn to when they just want a prompt or the semblance of an idea to help get that content generator brain going.

So, to spread the content love, I’ve picked 25 titles from 100 content pieces I’ve written in the past year and created “fill-in-the-blank” titles/writing prompts content writers can use to get started planning out their 2021 editorial calendar. 

In no particular order, here are…

25 Content Writing Prompts

1. Our Story | Why [Company] is Helping [Customers] [Benefit]
2. How [Your Company Name] is Changing [Your Industry]
3. Why Customers Love [Your Company]
4. X Ways You Can Get The Most Out of [Your Product/Service]
5. Product Feature: Why People Love [Feature]
6. Top X Tips To Save [Time/Money] with [Your Product/Service]
7. [Sub-Theme in Your Industry] 101: What You Need to Know
8. Beginner’s Guide to X
9. Why [Feature] is Important for [Your Customers]
10. 3 Reasons Why [Industry-related Pain Point] Is Difficult
11. Why Customers are Switching to [Your Company]
12. Ultimate Guide to X
13. [Your Company] vs. [Competitor]: A Side-by-Side Comparison
14. Top 3 [Customer] Pain Points and How to Fix Them
15. [Customers] Try [Your Company] and [Competitor] – Who Came Out on Top?
16. The Cost of [Industry Pain Point]
17. 10 Ways [Your Company] Can Help You [Benefit]
18. The Problems [Customers] Face & How [Your Company] Can Help
19. Why Everyone is Raving about [Your Company]
20. Is X the Secret to [Benefit]?
21. [Feature/Product]—Worth the Cost?  
22. Using [Competitor]? Here’s Why [Your Company] Is Better
23. Best Way to [Benefit] Using [Your Company]
24. Top [Industry] Myths & Mistakes
25. Upgrade Your [Generic Product/Service] with [Your Company]’s [Feature/Product/Service]

Got a great content writing prompt? Let me know!