Table of Contents
- Editor’s Note
- Chapter 1: Introduction
- Chapter 2: Rhetorical Context & Monetization
- Chapter 3: Engagement & Content
- Chapter 4: Post & Story Ads Analysis
- Chapter 5: Best Practices & Conclusions
Appendices
- Appendix A: How COVID-19 has Affected Advertising & Consumer Behavior
- Appendix B: Instagram Opening Platform Interface
- Appendix C: Instagram Story Interface & Quick Responses
- Appendix D: Instagram Post Ads: Screenshots + Coded Advertising Elements
- Appendix E: Instagram Story Ads: Screenshots + Coded Advertising Elements
- Works Cited
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